Design Principles: Rhythm

Alternating occurrence of form and space is known in the design world as rhythm, one of the secondary principles of design. Often confused as a pattern, rhythm can be established using any element of the design. To create rhythm using text, a designer can alternate color every other line. With graphics, a designer can alternate shapes throughout. Rhythm is used in design to create unity as well as movement.

As explained in the previous Design Principles post, I have made a layout to give my audience a real-world example of each principle. In the layout below, you will see how the shapes use rhythm to create a sense of movement. The alternating colors within the the emphasized text is also using rhythm.

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Design Principles: Movement

Movement can be defined as the choreography of graphic design, created by rhythm with visual elements. Within a layout, movement directs the audience’s eye flow – it shows them where to look next.

For this mini-series, I created a few layouts to show my audience how each principle is used in real life. The purpose of the giant arrow in this design is not only a fun play off of the word “fall” but also directing your eyes downward to the remainder of the quote. The smaller arrows which make up the the giant arrow are what creates the rhythm in this design.

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