Design Principles: Proportion

Proportion is defined as the size relationships within a composition. Proportion is super important and evident in every aspect of design. In photography, proportion is essential to keeping the photograph look real. In layout, proportion is used to create a sense of depth in a design, as well as create hierarchy.

As you know by now, I have created a design for each principle to give my viewers a real-life example. Below, the triangles of varying sizes, stacked atop one another, create a sense of depth. The larger ones appear to be in the foreground while the smaller ones fall into the background.

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Design Principles: Movement

Movement can be defined as the choreography of graphic design, created by rhythm with visual elements. Within a layout, movement directs the audience’s eye flow – it shows them where to look next.

For this mini-series, I created a few layouts to show my audience how each principle is used in real life. The purpose of the giant arrow in this design is not only a fun play off of the word “fall” but also directing your eyes downward to the remainder of the quote. The smaller arrows which make up the the giant arrow are what creates the rhythm in this design.

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