2019 Portfolio Show Campaign

Each year, Southeast Tech hosts a showcase for the graduating Media Design and Digital Media Production students. And each year, Media students design a campaign for the event in hopes that their designs will be chosen. Here are a few of my pieces, including (in the order you see them): Promotional Poster, Guestbook: Cover and Inside Pages, Invitation: Front and Back, Lanyard ID Cards, Email Reminder, and Website Comp.

P.S. Keep reading to learn why I designed the way I did!

posterguestbookcoverguestbookinsideinvite frontinvite backlanyardeblastwebsite

Throughout the campaign, the lighter blue from Southeast Tech’s logo serves as a background for each piece. Doing so quickly grabs the attention of the viewer. This is great for stopping a passer-by with a hanging poster, or creating “staying power” for an invitation. The thick, black type used in the logo also grabs attention as it is darker and more bold than any lines used in the graphics, immediately informing the viewer of what the piece is promoting. The graphics shown on the poster all signify what makes a graphic designer. First, the coffee cup, as all designers work towards a hard deadline and most rely on caffeine to power through late nights. The monitor is obvious, as all of our work is done on a computer. The headphones mean multiple things, both the importance of sound for Digital Media Production and the inspiration of music while working. A designer’s best friends in post-production are a stapler, ruler, and razor. Camera’s are more important than I originally thought, as they are used to create original content and also photograph your end product. Next comes the clock, another testament to the hard deadlines designer’s face. The sketchbook signifies the pre-production stage, as it is always important to sketch ideas out before jumping into the software. Of course you also need writing or drawing utensils for that important step. Finally the magnifying glass, symbolizing the amount of detail and attention that goes into each and every designer’s work.