2019 Portfolio Show Campaign

Each year, Southeast Tech hosts a showcase for the graduating Media Design and Digital Media Production students. And each year, Media students design a campaign for the event in hopes that their designs will be chosen. Here are a few of my pieces, including (in the order you see them): Promotional Poster, Guestbook: Cover and Inside Pages, Invitation: Front and Back, Lanyard ID Cards, Email Reminder, and Website Comp.

P.S. Keep reading to learn why I designed the way I did!

posterguestbookcoverguestbookinsideinvite frontinvite backlanyardeblastwebsite

Throughout the campaign, the lighter blue from Southeast Tech’s logo serves as a background for each piece. Doing so quickly grabs the attention of the viewer. This is great for stopping a passer-by with a hanging poster, or creating “staying power” for an invitation. The thick, black type used in the logo also grabs attention as it is darker and more bold than any lines used in the graphics, immediately informing the viewer of what the piece is promoting. The graphics shown on the poster all signify what makes a graphic designer. First, the coffee cup, as all designers work towards a hard deadline and most rely on caffeine to power through late nights. The monitor is obvious, as all of our work is done on a computer. The headphones mean multiple things, both the importance of sound for Digital Media Production and the inspiration of music while working. A designer’s best friends in post-production are a stapler, ruler, and razor. Camera’s are more important than I originally thought, as they are used to create original content and also photograph your end product. Next comes the clock, another testament to the hard deadlines designer’s face. The sketchbook signifies the pre-production stage, as it is always important to sketch ideas out before jumping into the software. Of course you also need writing or drawing utensils for that important step. Finally the magnifying glass, symbolizing the amount of detail and attention that goes into each and every designer’s work.

Is Freelance Design The Career for Me?

When listening to my peers dreaming up which sector of the design field they would love a career in, a majority think freelancing is the way to go. I personally think freelancing makes a perfect career for some, but not for all. Like with all jobs, it’s important to think about the aspects of freelancing that contrast with the positives. Take a look at my list below, and let me know what you would add to your pro v. con list!

Pros:

  • Higher earning potential; freelance rates are almost always higher than in-house equivalents.
    • Agencies/clients will pay more for specialist skills on-demand
  • You can set your own hours.
  • You can pick your own clients AKA do the projects you want to do.
  • Work where you want; at home, in a coffee shop, while traveling.

Cons:

  • You only earn when you work.
    • No sick or holiday pay.
  • You have to do all the admin work, like accounting or bookkeeping.
  • Some clients you will have to chase down for your payment.
  • You don’t have coworkers to bounce ideas off of or to collaborate with.

What to Wear: Family Photos

One of my guilty pleasures? Scrolling through Instagram admiring all the big-name bloggers’ perfectly styled family shoots. Another guilty pleasure? Shopping.

So, if you are finding yourself freaking out about what to dress your family in for your family photo shoot, look no further! I came up with a set of guidelines to take the pressure off.

  1. 1. Toss out the graphic tees! Not only do they look a little frumpy, logos change, text can look warped depending on the pose, and it makes editing a pain for your photographer.
  2. 2. Choose a color palette! Palette as in multiple colors, not one shade of blue for the entire family. Need help choosing a color? Visit color.adobe.com and explore thousands of palettes!
  3. 3. Choose different articles for each person! Have you ever seen those cringe-worthy family photos where everyone is wearing jeans and a white tee? Change it up: put the hubby in a sweater, wifey in a dress, the boys in a button up (maybe even toss a vest on), and your girls in a shirt + skirt + leggings combo.
  4. 4. Mix up the textures! Solids are cute but mix and matching is definitely more fun. Guys look great in plaids, and sweaters with texture (like wool or chenille) are a perfect match.

I hope you found this post helpful, but if words just aren’t doing it for you, check out some of my favorite bloggers for more inspiration:

@amberfillerup @caraloren @kristinamcpherson