2019 Portfolio Show Campaign

Each year, Southeast Tech hosts a showcase for the graduating Media Design and Digital Media Production students. And each year, Media students design a campaign for the event in hopes that their designs will be chosen. Here are a few of my pieces, including (in the order you see them): Promotional Poster, Guestbook: Cover and Inside Pages, Invitation: Front and Back, Lanyard ID Cards, Email Reminder, and Website Comp.

P.S. Keep reading to learn why I designed the way I did!

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Throughout the campaign, the lighter blue from Southeast Tech’s logo serves as a background for each piece. Doing so quickly grabs the attention of the viewer. This is great for stopping a passer-by with a hanging poster, or creating “staying power” for an invitation. The thick, black type used in the logo also grabs attention as it is darker and more bold than any lines used in the graphics, immediately informing the viewer of what the piece is promoting. The graphics shown on the poster all signify what makes a graphic designer. First, the coffee cup, as all designers work towards a hard deadline and most rely on caffeine to power through late nights. The monitor is obvious, as all of our work is done on a computer. The headphones mean multiple things, both the importance of sound for Digital Media Production and the inspiration of music while working. A designer’s best friends in post-production are a stapler, ruler, and razor. Camera’s are more important than I originally thought, as they are used to create original content and also photograph your end product. Next comes the clock, another testament to the hard deadlines designer’s face. The sketchbook signifies the pre-production stage, as it is always important to sketch ideas out before jumping into the software. Of course you also need writing or drawing utensils for that important step. Finally the magnifying glass, symbolizing the amount of detail and attention that goes into each and every designer’s work.

Daily Design: Daily Planner

As a creator, I find a way every day to use an aspect of design in everything I do – right down to my personal daily planner. This is where I log appointments for the day, random to-do lists, an occasional inspirational quote, and every once in a while it turns into my food diary. I try to sit down every Sunday to plan my week out, this serves as a way to keep myself organized in addition to being a creative outlet. Here’s a look at how I lay out my weeks!

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Higher Learning Commission Art Contest

Each year the Higher Leaning Commission, which accredits degree-granting post-secondary educational institutions in the North Central region, hosts an art contest for their annual conference. The slogan decided on for the 2020 Conference is “Lead the Evolution” and is held in Chicago each year, with that in mind here is my submission.

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I chose to use organic shapes to signify the dominant buildings in Chicago’s skyline today. The geometric, outlined shapes are the significant buildings currently being worked, which will be a part of Chicago’s skyline by 2023. Hand lettering is my specialty, so I always throw a bit in where I can, but I love how it contrasts with the “calculator” type.

To give the judges a clearer vision of my artwork, I also created a horizontal web banner and a vertical ad, to show how my artwork functions in a layout. Check it out:

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A quick plug to my classmate, James, who is one of the three finalists in this contest! You can vote for his design here.

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